Bali Campaign Challenges Plataran to Put Animal Welfare at the Heart of Sustainable Hospitality
On August 10, 2026, our activists from Act for Farmed Animals took to the streets outside Plataran Ubud in Bali with a simple, urgent question: What does sustainable hospitality really mean if the eggs served to guests come from hens confined in battery cages?
As campaign motorcycles circulated around the property and our team distributed information to locals and tourists, we brought a growing national conversation directly to one of Indonesia’s premier tourism destinations.
This peaceful action is part of a month-long push across Bali, but the issue goes far beyond a single hotel menu—it’s about holding industry leaders accountable to their own values.
The Reality Behind Battery Cages
To date, Indonesia's egg industry remains dominated by battery cages. In this conventional farming method, laying hens are confined for their entire production cycle (approximately 63 weeks) in cramped cages no larger than a single sheet of A4 paper. This extreme confinement causes immense suffering, preventing the hens from engaging in basic natural behaviors like fully spreading their wings, nesting, dust bathing, roosting, and socializing.
By contrast, cage-free systems allow hens freedom of movement and access to social and nesting behaviors, drastically reducing systemic stress and suffering.
Why is Plataran being asked to go cage-free?
Plataran operates luxury hotels, resorts, and restaurants across Indonesia and Japan, building its entire brand around nature, conservation, and "Indonesian hospitality with purpose."
We believe true purpose cannot exclude the animals in a company's supply chain.
Major hospitality groups hold immense purchasing power. When a brand like Plataran commits to sourcing 100% cage-free eggs, it creates market demand that accelerates the shift away from industrial cage confinement nationwide.
"Plataran promotes an eco-friendly and sustainable image, which should also encompass animal welfare and public health. It is time for Plataran to release a cage-free commitment." — Elfha Shavira, Campaign Lead for Act for Farmed Animals
2 Years of Engagement, Zero Public Commitments
Our team has been reaching out directly to Plataran management since 2024. Despite multiple meetings and awareness actions in Jakarta, the company has yet to publish a timeline or commitment to phase out cage eggs.
Meanwhile, the rest of the market is moving forward. According to the Chicken Watch tracker, over 100 companies in Indonesia have already pledged to go cage-free.
Beyond Animal Welfare: Public Health & Food Safety
The argument for cage-free production is also backed by science and food safety data:
A major European Food Safety Authority assessment found higher rates of Salmonella contamination in confined cage systems compared to cage-free alternatives.
Local research from Universitas Gadjah Mada identified multidrug-resistant Salmonella in eggs from small cage-based facilities in Indonesia.
Responsible sourcing isn't just an animal welfare issue—it is a public health responsibility for any business serving food to international and domestic guests alike.
Take Action Today
Sign the petition and call on Plataran to end cages at https://www.gocagefree.org/en
Sustainable hospitality cannot end at the hotel lobby. It must extend to the farms supplying the food on guests' plates.